The Era of Audio Creators Has Arrived


“Every single one of us is getting multiple requests from brands, agencies, studios, organizations,” said Francesca Hogi, 46, a creator in Los Angeles with over 323,000 followers on Clubhouse. “We’re getting approached by other creators who see we’re able to build community and innovate, and they want to partner with us.”

Audio Collective’s founding members produce all kinds of content. Mir Harris produced a performance of the Disney musical “The Lion King” on Clubhouse. Leiti Hsu runs a popular dinner party variety show. Kat Cole, a former business executive, hosts rooms focused on leadership.

Rembrandt Flores, a founder of AgentC, a talent and brand agency for Clubhouse creators, said his phone had been “ringing off the hook” since launching his agency less than a week ago. “It reminds me of the days when Instagram just came out, all these agencies were born from that,” he said. “Now there’s this new medium. We have fatigue over photos and videos, so it’s quite refreshing that you don’t have to worry about that on Clubhouse. It’s so liberating. This new crop of influencers are going to rule the roost.”

As Clubhouse continues to add millions of users by the month, it has contended with complaints about hate speech, harassment and misinformation. “One of the things we’re committed to as a collective is to help set the tone of the Clubhouse community,” Ms. Hogi said. The group plans to push the company for thoughtful moderation and safety tools.

“We want people to have safe and good experiences on the platform and we continue to be the fiercest advocates for more better stronger trust and safety tools,” said Catherine Connors, 49, an audio creator in Los Angeles.

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